Romance

Romance is a yerba mate brand produced by Gerula S.A. It operates from Misiones, in Argentina's main yerba mate region. The producer was a mid-sized national operator, at about 2% of Argentina's packaged output in June 2025. The family business launched the Romance commercial brand in 1978 after developing its mill and packaging facilities. Its history is rooted in San José, Misiones, where Miguel Gerula and Catalina Karaben planted the family’s first yerba mate fields.

Produced by: Gerula S.A. CEPA market report

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Argentina

Romance Tradicional

Romance Tradicional is a yerba mate from Argentina. It represents the “Traditional” style. Its cut is described as “mixed coarse and medium”. Its flavor profile is described as “woody, nutty, mild smoke”.

Bitterness: MediumWith stems

Argentina

Romance Especial

Romance Especial is a traditional Argentine cut with stems from Argentina.

WoodyModerate stems

Argentina

Romance Suave

Romance Suave is a yerba mate from Argentina. It represents the “Pure” style. Its cut is described as “coarse leaves with stems”. Its flavor profile is described as “hay-like, woody, nutty”.

Cut: CoarseWith stems

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