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Titrayju

Titrayju is a yerba mate brand produced by Cooperativa Agrícola Río Paraná Ltda. It operates from Misiones, in Argentina's main yerba mate region. It is a producer cooperative with a regional footprint; current workforce and output figures are not publicly disclosed. The name Titrayju stands for Tierra, Trabajo y Justicia: land, work and justice. Cooperativa Río Paraná buys green leaves from its member smallholders and sells the finished yerba mate directly or through retailers, seeking to keep the number of intermediaries low.

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Titrayju catalog cover

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